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Exploring the influence of personal schema on trust transfer and switching costs in brick-and-click bookstores.
Kun Chang Lee
Namho Chung
Sangjae Lee
Published in:
Inf. Manag. (2011)
Keyphrases
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switching costs
individual level
prior studies
network effects
user behavior
knowledge transfer
search engine
social influence
information systems
web services
wireless networks
online services