Corporate Posts and Tweets: Brand Control in Web 2.0.
Kathleen S. HartzelChristopher J. MahanesGregory J. MaurerJennette SheldonChristopher TrunickShanon J. WilsonPublished in: J. Inf. Knowl. Manag. (2011)
Keyphrases
- user generated content
- social media
- blog posts
- website
- control system
- web applications
- information sources
- user generated
- topic specific
- web documents
- web mining
- web pages
- web content
- semantic web
- case study
- linked data
- web data
- control method
- link analysis
- news articles
- information extraction
- short text
- micro blogging
- unstructured information
- social media content