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Exploitation and exploration in a performance based contextual advertising system.

Wei LiXuerui WangRuofei ZhangYing CuiJianchang MaoRong Jin
Published in: KDD (2010)
Keyphrases
  • contextual advertising
  • online advertising
  • keyword extraction
  • short text
  • keywords
  • web pages
  • probabilistic model
  • semi supervised
  • display advertising
  • search advertising