Research on the Service Quality, Customer Satisfaction and Customer Loyalty-Taking Corporate Image as a Moderating Variable.
Kai-Fu YangHao-Wei YangChao-Hung HuangJui-Yi YangWen-Yu ChangPublished in: ICIBE (2019)
Keyphrases
- customer satisfaction
- service quality
- customer loyalty
- service providers
- online shopping
- user satisfaction
- customer data
- information systems
- marketing strategies
- electronic commerce
- call center
- information quality
- quality of service
- case study
- web services
- technology acceptance
- customer service
- customer support
- internet banking