Effects of Facebook Like and Conflicting Aggregate Rating and Customer Comment on Purchase Intentions.
Yu-Hsiu HungHsueh-Yi LaiPublished in: HCI (7) (2015)
Keyphrases
- electronic commerce
- purchase behavior
- marketing strategies
- potential customers
- social media
- online social networks
- customer knowledge
- customer service
- social networking
- collaborative filtering
- social networks
- customer satisfaction
- intention recognition
- recommender systems
- data mining
- steady state
- user preferences
- social communities