Does Social Commerce Work in Yelp? An Empirical Analysis of Impacts of Social Relationship on the Purchase Decision-making.
Jiangtao QiuYinghong LiZhangxi LinPublished in: PACIS (2018)
Keyphrases
- social relationships
- decision making
- social commerce
- decision process
- business models
- social networks
- social network analysis
- online social networks
- decision makers
- electronic commerce
- cloud computing
- social web
- social network services
- social influence
- social interaction
- social media
- social activities
- business processes
- life cycle
- social relations
- data mining