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How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales.

Hyunjeong KangSangmi ChaiHyongsuk Kim
Published in: Int. J. Mob. Commun. (2017)
Keyphrases
  • information sources
  • social networking sites
  • social media
  • consumer behavior
  • information retrieval
  • information systems