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Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape.
Fynn Oldenburg
Qiwei Han
Maximilian Kaiser
Published in:
CoRR (2023)
Keyphrases
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deep learning
online advertising
user behavior
unsupervised learning
behavioral targeting
unsupervised feature learning
display advertising
machine learning
advertising campaigns
sponsored search
mental models
data mining
probabilistic model
weakly supervised
user experience
electricity markets