Lessons from the Past: Rethinking the Use of Social Influence in Online Social Networks Research.
Dharshani ChandrasekaraCaddie GaoPatrick OlivierPublished in: PACIS (2021)
Keyphrases
- online social networks
- social influence
- social networks
- network structure
- social relations
- social relationships
- online communities
- online social
- social interaction
- social graph
- viral marketing
- social ties
- influence propagation
- complex networks
- social network analysis
- social media
- link prediction
- social networking
- network analysis
- community detection
- social networking sites
- technology acceptance
- influence maximization
- location based social networks
- social network data
- social context
- small world
- user preferences
- recommender systems