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What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration.
Sridevi Periaiya
Ajith T. Nandukrishna
Published in:
Int. J. Hum. Comput. Interact. (2024)
Keyphrases
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video streaming
high quality
recommender systems
single image
user satisfaction
expert systems
end users
response time
user profiles
low complexity