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What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration.

Sridevi PeriaiyaAjith T. Nandukrishna
Published in: Int. J. Hum. Comput. Interact. (2024)
Keyphrases
  • video streaming
  • high quality
  • recommender systems
  • single image
  • user satisfaction
  • expert systems
  • end users
  • response time
  • user profiles
  • low complexity