The Newsvendor Problem with Advertising Revenue.
Zhengping WuWanshan ZhuPascale CramaPublished in: Manuf. Serv. Oper. Manag. (2011)
Keyphrases
- sponsored search
- contextual advertising
- online advertising
- display advertising
- search engine
- advertising campaigns
- return on investment
- revenue management
- click through rate
- short text
- dynamic programming
- user experience
- random variables
- neural network
- viral marketing
- inventory models
- consumer behavior
- keywords
- web pages
- mobile advertising