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Understanding the Strategic Value of Big Data Analytics Capability: A Multidimensional Innovation Perspective.
Sunil Pathak
Venkataraghavan Krishnaswamy
Mayank Sharma
Published in:
PACIS (2021)
Keyphrases
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big data analytics
case study
knowledge management
big data
viewpoint
multi dimensional
decision making
strategic planning
database
databases
social media
machine learning
multiple perspectives
strategic management
short and long term