Predicting Customer Demographics in a Mobile Social Network.
S. AarthiS. BharanidharanM. SaravananV. AnandPublished in: ASONAM (2011)
Keyphrases
- social networks
- mobile devices
- mobile phone
- customer behavior
- electronic commerce
- social network analysis
- online social networks
- location aware
- mobile learning
- social networking
- mobile environments
- mobile commerce
- mobile applications
- mobile computing
- customer relationship management
- marketing strategies
- link prediction
- mobile terminals
- social interaction
- customer satisfaction
- m learning
- customer service
- social network data
- customer data
- social relationships
- information diffusion
- social influence
- mobile technologies
- online communities
- computing environments
- network structure
- context aware
- social media
- e learning