The theory and empirical research of network marketing based on relational value.
Jingdong ChenXiaoqian GaoPublished in: ICIS (2009)
Keyphrases
- network model
- network structure
- complex networks
- website
- theoretical basis
- theoretical framework
- network traffic
- data mining
- general theory
- network design
- relational data
- peer to peer
- relational databases
- data sets
- computer networks
- database schema
- object oriented
- empirical data
- decision making
- predictive modeling
- statistical relational learning