An Empirical Study of Social E-commerce Platform on Users' Intention: Take WeChat E-commerce Group as an Example.
Hong WangYixin WangTing GuoYibin WangYikun OuPublished in: ICEME (2021)
Keyphrases
- electronic commerce
- social media
- social skills
- business models
- internet usage
- user generated
- social influence
- social networking sites
- product recommendation
- social interaction
- user interface
- online social networking
- user satisfaction
- online communities
- click stream data
- mobile applications
- social web
- social context
- product search
- online social
- group dynamics
- online services
- social networks
- recommender systems
- end users
- collaborative filtering
- internet services
- product information
- user experience
- user generated content