Topic and Sentiment Analysis on OSNs: a Case Study of Advertising Strategies on Twitter.
Shana DacresHamed HaddadiMatthew PurverPublished in: CoRR (2013)
Keyphrases
- sentiment analysis
- public opinion
- online social networks
- opinion mining
- social media content
- viral marketing
- product reviews
- social networks
- user generated
- sentiment classification
- micro blog
- text classification
- social media
- sentence level
- text mining
- online reviews
- sentiment polarity
- micro blogging
- natural language processing
- social networking
- online social
- topic modeling
- machine learning
- product features
- positive or negative
- multi document summarization
- multi aspect
- opinion words
- opinion retrieval