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A Survey on Bid Optimization in Real-Time Bidding Display Advertising.
Weitong Ou
Bo Chen
Xinyi Dai
Weinan Zhang
Weiwen Liu
Ruiming Tang
Yong Yu
Published in:
ACM Trans. Knowl. Discov. Data (2024)
Keyphrases
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display advertising
budget constraints
real time
online advertising
bidding strategies
optimization problems
sponsored search
search engine
web pages
advertising campaigns
sponsored search auctions
expert systems
control system
optimization algorithm
auction mechanisms
sponsored search advertising