Social Media in the context of Academic Marketing - Case study: The Umwelt-Campus Blog.
Tina StahlschmidtLisa ZiemerNorbert KuhnPublished in: CASoN (2011)
Keyphrases
- social media
- case study
- social context
- social networks
- social networking
- user generated content
- contextual information
- social media platforms
- user generated
- website
- online forums
- big data
- online marketing
- neural network
- social media sites
- online social networks
- software development
- knowledge management
- decision making
- data mining