Cost-sensitive Learning for Bidding in Online Advertising Auctions.
Flavian VasileDamien LefortierPublished in: CoRR (2016)
Keyphrases
- cost sensitive learning
- online advertising
- bidding strategies
- combinatorial auctions
- online auctions
- cost sensitive
- auction mechanisms
- user behavior
- misclassification costs
- missing values
- probability estimation
- class imbalance
- display advertising
- electricity markets
- active learning
- class distribution
- rule extraction
- user experience
- contextual advertising
- sponsored search
- advertising campaigns
- naive bayes
- binary classification
- user preferences
- multi class