Maximizing the Utility in Location-Based Mobile Advertising.

Peng Cheng Xiang Lian Lei Chen Siyuan Liu

Published in: ICDE (2019)

Keyphrases

mobile advertising
email
utility function
internet advertising
social networking
location based services
neural network
decision trees
expected utility
data sets
data mining
multiscale
data structure
mobile devices
database
learning systems
location information
real time