Research on Influence Mechanism of e-WOM on Purchase of Followers in Virtual Community.
L. U. MeiliG. A. O. YujiaW. A. N. QinPublished in: SimuTools (2) (2020)
Keyphrases
- virtual communities
- consumer behavior
- social networking sites
- social networks
- information sources
- online communication
- social media
- online shopping
- product reviews
- virtual world
- information sharing
- positive effects
- online communities
- social influence
- marketing strategies
- community members
- electronic word of mouth
- opinion mining
- network structure
- social networking
- sentiment analysis
- user behavior
- purchase intention
- face to face communication
- information technology