Customer co-creation in B2C e-commerce: does it lead to better new products?
Loo Geok PeePublished in: Electron. Commer. Res. (2016)
Keyphrases
- customer requirements
- product information
- market segments
- software vendors
- consumer behavior
- customer demand
- customer support
- electronic commerce
- customer service
- customer preferences
- product catalogs
- product design
- potential customers
- competitive environment
- customer behavior
- long tail
- marketing campaigns
- commercial products
- service quality
- data sets
- inventory management
- churn prediction
- factors that influence
- customer relationship management
- customer satisfaction
- steady state
- retail banking