How virtual community participation influences consumer loyalty intentions in online shopping contexts: an investigation of mediating factors.
Pei-Yu (Patty) PaiHsien-Tung TsaiPublished in: Behav. Inf. Technol. (2011)
Keyphrases
- online shopping
- virtual communities
- shopping behavior
- situated learning
- online communities
- customer satisfaction
- face to face communication
- consumer behavior
- service quality
- social networks
- theory of planned behavior
- virtual world
- information sharing
- online consumer
- positive effects
- factors affecting
- personal information
- purchase intention
- online shoppers
- virtual environment
- factors that influence
- online game
- content analysis
- response time