Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective.

Yiyi Zhao Gang Kou Yi Peng Yang Chen

Published in: Inf. Sci. (2018)

Keyphrases

opinion leaders
information diffusion
electronic commerce
power consumption
social networks
network structure
complex networks
business models
play a crucial role
organizational culture
theoretical frameworks
computational model
social influence
multiple perspectives
viral marketing