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Understanding influence power of opinion leaders in e-commerce networks: An opinion dynamics theory perspective.
Yiyi Zhao
Gang Kou
Yi Peng
Yang Chen
Published in:
Inf. Sci. (2018)
Keyphrases
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opinion leaders
information diffusion
electronic commerce
power consumption
social networks
network structure
complex networks
business models
play a crucial role
organizational culture
theoretical frameworks
computational model
social influence
multiple perspectives
viral marketing