AI-driven ensemble three machine learning to enhance digital marketing strategies in the food delivery business.
Chairote YaiprasertAchmad Nizar HidayantoPublished in: Intell. Syst. Appl. (2023)
Keyphrases
- marketing strategies
- machine learning
- direct marketing
- online marketing
- customer relationship management
- consumer behavior
- artificial intelligence
- data mining
- customer base
- learning algorithm
- competitive advantage
- customer loyalty
- support systems
- customer data
- marketing campaigns
- knowledge representation
- customer satisfaction
- life cycle
- search engine marketing
- learning systems
- knowledge acquisition
- intelligent systems
- information systems
- decision trees
- real world
- electronic commerce
- computational intelligence
- decision making
- case based reasoning
- information extraction
- knowledge discovery
- text mining
- natural language processing
- expert systems
- google adwords
- case study
- data analysis
- user interface
- software engineering
- search engine optimization
- knowledge management
- knowledge based systems