Personalization in E-Commerce Applications.
Anna GoyLiliana ArdissonoGiovanna PetronePublished in: The Adaptive Web (2007)
Keyphrases
- electronic commerce
- user model
- user profiling
- user profiles
- context aware
- neural network
- collaborative filtering
- user preferences
- user modeling
- knowledge base
- customer retention
- personalized web search
- domain independent
- improving web search
- dynamic adaptation
- web personalization
- emerging technologies
- personal information
- database
- data structure
- case study
- data sets