Applying Feature Selection Methods to Improve the Predictive Model of a Direct Marketing Problem.

Ding-Wen Tan Yee-Wai Sim William Yeoh

Published in: ICSECS (1) (2011)

Keyphrases

predictive model
direct marketing
data mining
neural network
databases
marketing strategies
information retrieval
decision trees
database systems
prediction model
historical data
real world
information systems
data model