Relationship between Uncertainty and Patterns of Pre-purchase Consumer Search in Electronic Markets.
Theresa Lauraeus-NiinivaaraTimo SaarinenAnne SunikkaAnssi ÖörniPublished in: HICSS (2008)
Keyphrases
- purchase behavior
- electronic markets
- electronic commerce
- search costs
- search behavior
- sponsored search advertising
- search space
- search algorithm
- business models
- key factors
- business transactions
- comparison shopping
- web search
- information technology
- electronic marketplaces
- online search
- trading partners
- real world
- databases