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Towards Understanding iOS App Store Search Advertising: An Explorative Study.

Siming SuHaoyu WangGuoai Xu
Published in: MOBILESoft@ICSE (2021)
Keyphrases
  • search advertising
  • app store
  • search engine
  • case study
  • user behavior
  • design principles
  • game development
  • coverage includes
  • mobile apps
  • click prediction