Advertising and quality improving strategies in a supply chain when facing potential crises.
Lijue LuJorge NavasPublished in: Eur. J. Oper. Res. (2021)
Keyphrases
- supply chain
- supply chain management
- revenue sharing
- trading agents
- operating costs
- bullwhip effect
- decision making
- capacity planning
- inventory control
- inventory management
- supplier selection
- quantity discount
- cost savings
- customer demand
- market demand
- service level
- uncertain demand
- lead time
- economic order quantity
- trading partners
- service quality
- small and medium size