Encouraging Passive Members of Online Brand Communities to Generate eWOM Based on TAM and Social Capital Theory.
Liuliang YuanXiaozhao DengWeijin ZhongPublished in: IEEE Access (2021)
Keyphrases
- social capital
- social support
- website design
- human capital
- sound theoretical
- information flow
- virtual communities
- knowledge sharing
- critical mass
- group discussion
- community members
- resource based view
- public sector
- online communities
- technology acceptance model
- information and communication technologies
- theoretical framework
- socio cultural
- information systems