Login / Signup

Price and Online Advertising Efforts Competition Between Platforms in a Supply Chain Under Uncertain Market Demand.

Sarat Kumar JenaT. C. Edwin Cheng
Published in: IEEE Trans. Engineering Management (2024)
Keyphrases
  • market demand
  • online advertising
  • supply chain
  • decision making
  • user behavior
  • supply chain management
  • inventory management
  • lead time
  • user experience
  • inventory control
  • stochastic model
  • service level
  • planning horizon