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Secondary Crisis Communication on Social Media: the Role of Corporate response and Social Influence in Product-harm Crisis.
Gongbing Bi
Bowen Zheng
Hefu Liu
Published in:
PACIS (2014)
Keyphrases
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social influence
social media
crisis management
online social
social networks
social interaction
online communities
network effects
viral marketing
social relationships
social graph
instant messaging
user generated content
social relations
network structure
long tail
online social networks
knowledge management