Digitalization of the Marketing Activities of Enterprises: Case Study.
Nestor ShpakOleh KuzminZoriana DvulitTetiana OnysenkoWlodzimierz SrokaPublished in: Inf. (2020)
Keyphrases
- case study
- high tech
- market competition
- website
- data mining
- business activities
- activity recognition
- long term
- social media
- daily life
- competitive advantage
- customer relationship management
- database marketing
- decision making
- software development
- business processes
- knowledge workers
- predictive modeling
- small and medium sized
- real world