What Drives Post Adoption Behavior in Virtual Traffic Community: The Role of Utilitarian and Hedonic Values.

Trang Nguyen Victor Chen

Published in: ACIS (2018)

Keyphrases

real time
online communities
virtual environment
critical mass
network traffic
network externalities
neural mechanisms
traffic patterns
human behavior
augmented reality
information systems
traffic flow
user acceptance
attribute values
virtual reality
information technology
knowledge communities