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Accounting for the long-term effects of a marketing contact.

Edward C. Malthouse
Published in: Expert Syst. Appl. (2010)
Keyphrases
  • long term
  • short term
  • short and long term
  • data mining
  • website
  • customer relationship management
  • data sets
  • decision making
  • artificial intelligence
  • digital libraries
  • data analysis
  • expert systems
  • knowledge management