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Examining mobile marketing technology adoption from an evolutionary process perspective: the study of the UK service SMEs.

Sunday C. EzeVera Chinwendu Chinedu-EzeTony NwanjiAdenike O. Bello
Published in: Int. J. Bus. Inf. Syst. (2021)
Keyphrases
  • technology adoption
  • factors that influence
  • telecommunications industry
  • factors influencing
  • mobile devices
  • databases
  • mobile services