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The Common Values of Social Media Marketing and Luxury Brands. The Millennials and Generation Z Perspective.
Costinel Dobre
Anca-Maria Milovan
Cristian Dutu
Gheorghe Preda
Amadea Agapie
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
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social media
social networks
social networking
online consumer
long term
decision making
viewpoint
attribute values
online social networks
parameter values
user generated content
big data
social media data
generation process
data sets
website
social networking sites
social activities
neural network