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TAM Derived Construct of Perceived Customer Value and Online Purchase Behavior: An Empirical Exploration.
Kok-Wai Chew
P. M. Shingi
Mohd. Ismail Ahmad
Published in:
I3E (2006)
Keyphrases
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purchase behavior
perceived usefulness
technology acceptance model
online learning
online search
theoretical framework
structural equation modeling
sponsored search advertising
social networks
information systems
e learning
online communities
factors affecting
factors that affect
user acceptance