The Effects of Privacy Concern and Social Influence on User Acceptance of Online Social Networks.
Li QinYongbeom KimXin TanJeffrey HsuPublished in: AMCIS (2009)
Keyphrases
- online social networks
- social influence
- behavioral intention
- user acceptance
- technology acceptance
- social networks
- network structure
- social relations
- social relationships
- perceived usefulness
- mobile services
- online communities
- online social
- technology adoption
- privacy concerns
- social interaction
- social graph
- viral marketing
- positive effects
- social networking
- social media
- personal information
- social network analysis
- cognitive style
- factors affecting
- factors influencing
- attitudes toward
- user satisfaction
- location based social networks
- complex networks
- information systems
- factors that affect
- virtual communities
- user experience
- privacy preserving
- user preferences