Ad Convention: Indian Advertising Agencies urged to harness Internet Technologies.
Madanmohan RaoPublished in: Electron. Mark. (1998)
Keyphrases
- internet technology
- sponsored search
- advertising campaigns
- display advertising
- targeted advertising
- contextual advertising
- online advertising
- rapid development
- search advertising
- distance learning
- web based learning
- information sharing
- search engine
- database technology
- government agencies
- computer technology
- distance education
- college students
- e government
- databases
- st century
- computer mediated communication
- online learning
- active learning
- database systems
- website
- decision making