The Impact of e-Customer Relationship Marketing in Hotel Industry.
Irene Samanta-RountiPublished in: WSKS (2) (2009)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- direct marketing
- consumer behavior
- customer service
- electronic commerce
- target audience
- potential customers
- database marketing
- customer base
- financial services
- point of sale
- tourism industry
- business activities
- online marketing
- customer support
- data mining applications
- purchase behavior
- decision making
- high tech
- customer segmentation
- case study
- customer satisfaction
- economic impact
- business managers
- data mining
- website
- market segments
- purchasing behavior
- telecommunications industry
- success stories
- marketing campaigns
- social media