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Web Acceptance Model (WAM): Moderating effects of user experience.

José-Alberto CastañedaFrancisco Muñoz-LeivaTeodoro Luque
Published in: Inf. Manag. (2007)
Keyphrases
  • user experience
  • computational model
  • high level
  • probabilistic model
  • user behavior
  • website
  • theoretical framework
  • information systems
  • user interface
  • user studies
  • emerging technologies