Does the Firms Mimetic Motives Affect the Customers Self-Determination Motivation?: A Cross-Level Integrative Perspective.
Kuo-Hsun LiaoSheau-Hwa ChenPublished in: IIAI-AAI (2017)
Keyphrases
- potential customers
- cross level
- information technology
- customer satisfaction
- information systems
- association rules mining
- financial services
- competitive environment
- pricing strategies
- switching costs
- call center
- customer relationship management
- marketing strategies
- network effects
- business activities
- feature space
- database