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Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying.

Weng Marc Lim
Published in: J. Inf. Syst. (2014)
Keyphrases
  • group buying
  • online shopping
  • real time
  • shopping behavior
  • special case
  • databases
  • website
  • case study
  • electronic commerce
  • user satisfaction
  • service quality
  • individual differences