eWOM overload and its effect on consumer behavioral intention depending on consumer involvement.
Do-Hyung ParkJumin LeePublished in: Electron. Commer. Res. Appl. (2008)
Keyphrases
- behavioral intention
- perceived usefulness
- attitudes toward
- mobile services
- factors that affect
- online environment
- technology adoption
- cost benefit
- privacy concerns
- independent variables
- social influence
- developing countries
- empirically tested
- electronic word of mouth
- online shopping
- purchase intention
- statistically significant
- user satisfaction