Development of utility function for life insurance buyers in the Indian market.

Goutam Dutta Sankarshan Basu J. John

Published in: J. Oper. Res. Soc. (2010)

Keyphrases

utility function
risk aversion
risk neutral
multi attribute
decision makers
decision problems
expected utility
decision theory
decision making
probability distribution
electronic markets
optimization criterion
makes sense
utility maximization