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Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry.

Pei-Yu Sharon ChenLorin M. Hitt
Published in: Inf. Syst. Res. (2002)
Keyphrases
  • internet enabled
  • customer retention
  • switching costs
  • prior studies
  • e government
  • information systems
  • online services