Bridging the gap between social media and behavioral brand loyalty.
Masayuki YoshidaBrian S. GordonMakoto NakazawaShigeki ShibuyaNaoyuki FujiwaraPublished in: Electron. Commer. Res. Appl. (2018)
Keyphrases
- social media
- social media streams
- brand image
- social networking
- social networks
- user generated content
- service quality
- social media data
- big data
- neural network
- potential customers
- customer satisfaction
- data gathering
- social media platforms
- real time
- information diffusion
- online shopping
- online social networks
- competitive advantage
- customer relationship management
- behavioral patterns
- public opinion
- data management
- data mining
- social interaction