Mobile shopper typology: a shopping motive-based clustering approach to discovering differences in shopping patterns along the mobile path-to-purchase.
Michael GroßPublished in: Int. J. Mob. Commun. (2019)
Keyphrases
- online shopping
- mobile commerce
- mobile devices
- mobile applications
- mobile phone
- mobile learning
- mobile environments
- mobile computing
- point of sale
- mobile networks
- e learning
- consumer behavior
- spectral clustering
- mobile users
- neural network
- data clustering
- customer satisfaction
- data points
- location aware
- online stores
- discovering patterns
- data mining